Repository logo
 
Publication

Sharing managers: a service-learning experience at the Universidade Católica Portuguesa - Viseu

2023-01-25Conference object Open access
Simple item page
dc.contributor.authorRibeiro, Célia
dc.contributor.authorPassos, Clotilde
dc.contributor.authorCorreia, Maria José
dc.contributor.authorVeiga, Pedro
dc.contributor.authorRibeiro, Paulo
dc.contributor.authorFerreira, António
dc.contributor.authorFigueiredo, Vítor
dc.contributor.authorRibeiro, Luísa Mota
dc.contributor.authorThemudo, Carmo
dc.date.accessioned2025-08-07T10:21:24Z
dc.date.available2025-08-07T10:21:24Z
dc.date.issued2023-01-25
dc.description.abstractIntroduction: A SL experience was developed in the curricular unit of Marketing, of the 3rd year of the Degree in Management (UCP – Viseu), having as a partner, the Pastoral of Higher Education of Viseu (PHEV), that includes all the institutions of higher education of this City. Objectives: Prepare the students for critical analysis, planning and decision-making in the field of communication in Marketing; to importance of "communication" for the dissemination and creation of value of a brand or organization; to develop personal, professional, social and organizational skills through contact with organizational leaders; develop human, social and professional principles and values; promote social responsibility, sharing and sustainability for the common good; to understand the needs of a social organization in a real context. Methodology: Included 11 students, 2 professors and 3 PHEV representatives. 30 hours used to plan and develop activities. The final evaluation was carried out through the application of a questionnaire survey to students, teachers, and representatives of the partner entity. Results: Construction of the logo, mission, vision, values, objectives, SWOT analysis, preparation of a strategic communication plan (slogans, institutional video, advertising posters, newsletter, and social networks). The questionnaires demonstrate the importance of this methodology for the acquisition of knowledge and competencies related to the contents of the curricular unit, development of values such as social justice, equity, solidarity, empathy and social responsibility, the importance of teamwork and development of partnerships with the community, for the awareness of the needs of a social institution and consequent contribution to its improvement. Conclusions: The PHEV reinforced its identity, developed online and offline strategies of dissemination and approaching to students of higher education institutions in Viseu, as well as teachers and non-teachers.eng
dc.identifier.otherafc3dfd6-1f09-4f33-bb02-ccfcaa669eef
dc.identifier.urihttp://hdl.handle.net/10400.14/54239
dc.language.isoeng
dc.peerreviewedyes
dc.rights.uriN/A
dc.subjectCommunication
dc.subjectMarketing
dc.subjectService-learning experience
dc.subjectSharing managers
dc.titleSharing managers: a service-learning experience at the Universidade Católica Portuguesa - Viseueng
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferenceDate2023-01-23
oaire.citation.conferencePlaceBarcelona, Spain
oaire.citation.titleXI National and V International Congress on University Service-Learning
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
114151157.pdf
Size:
4.55 KB
Format:
Adobe Portable Document Format
Download

Collections

IGOS - Documentos de Conferências / Conference Objects