Publicação
Purpose-driven business: latest fad or the ultimate sustainable competitive advantage?
| dc.contributor.author | Cruz, Nuno Moreira da | |
| dc.contributor.author | Almeida, Filipa Pires de | |
| dc.contributor.author | Colaço, Vera Herédia | |
| dc.date.accessioned | 2025-10-14T13:54:03Z | |
| dc.date.available | 2025-10-14T13:54:03Z | |
| dc.date.issued | 2020-10-01 | |
| dc.description.abstract | This research note aims to contribute to a stronger conceptualization and implementation of Purpose by offering a comprehensive definition of Purpose, based on a set of five principles defined by the authors. It also revises the existing evidence on the value creation potential of adopting a purpose-driven strategy and proposes a process framework to enable purpose-centric organizations. | eng |
| dc.identifier.citation | Cruz, N. M. D., Almeida, F. P. D., & Colaço, V. H. (2020). Purpose-driven business: latest fad or the ultimate sustainable competitive advantage? (Research notes; No. 3). Universidade Católica Portuguesa. | |
| dc.identifier.other | f999eeab-1c27-4150-9b7f-4c6aeb6e1795 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/55360 | |
| dc.language.iso | eng | |
| dc.peerreviewed | no | |
| dc.publisher | Universidade Católica Portuguesa | |
| dc.rights.uri | N/A | |
| dc.title | Purpose-driven business: latest fad or the ultimate sustainable competitive advantage? | eng |
| dc.type | report | |
| dspace.entity.type | Publication | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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