Purpose-driven business: latest fad or the ultimate sustainable competitive advantage?

Cruz, Nuno Moreira da; Almeida, Filipa Pires de; Colaço, Vera Herédia

http://hdl.handle.net/10400.14/55360

Utilize este identificador para referenciar este registo.

Nome:	Descrição:	Tamanho:	Formato:
130518834.pdf		1.43 MB	Adobe PDF	Ver/Abrir

Contacte-nos

Autores

Cruz, Nuno Moreira da

Almeida, Filipa Pires de

Colaço, Vera Herédia

Resumo(s)

This research note aims to contribute to a stronger conceptualization and implementation of Purpose by offering a comprehensive definition of Purpose, based on a set of five principles defined by the authors. It also revises the existing evidence on the value creation potential of adopting a purpose-driven strategy and proposes a process framework to enable purpose-centric organizations.

URI

http://hdl.handle.net/10400.14/55360

Citação

Cruz, N. M. D., Almeida, F. P. D., & Colaço, V. H. (2020). Purpose-driven business: latest fad or the ultimate sustainable competitive advantage? (Research notes; No. 3). Universidade Católica Portuguesa.

Editora

Universidade Católica Portuguesa

Coleções

CUBE - Livros e Partes de Livros / Books and Books Parts

Licença CC

Sem licença CC

Ver registo completo