Publication
How does a company legitimate a new and non-typical product? : the case of an alcohol free beverage by the wine producer JMF
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Léglise, Laure | |
| dc.contributor.author | Lima, Francisca Colaço Alegre Saraiva | |
| dc.date.accessioned | 2016-09-13T14:43:56Z | |
| dc.date.issued | 2016-07-20 | |
| dc.date.submitted | 2016 | |
| dc.description.abstract | The aim of this thesis is to answer the research question “How does an organization legitimate a new and non-typical product?” and so that we can approach this question in a more practical way we covered the case of the alcohol free wine by the well-known producer José Maria da Fonseca Vinhos S.A.. Our conclusion is that in order for a company to gain legitimacy in a new and non-typical product, it should follow the strategies described by Suchman (1995), with a special focus on conform to the environment and select the environment. Furthermore, it should also take into consideration the impact that the new product might have in the organization as a whole and for that reason the maintaining legitimacy strategies of perceive the change and protect accomplishments should be applied in order not to jeopardize the legitimacy already attained. | pt_PT |
| dc.identifier.tid | 201242575 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/20629 | |
| dc.language.iso | eng | pt_PT |
| dc.title | How does a company legitimate a new and non-typical product? : the case of an alcohol free beverage by the wine producer JMF | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão: Programa Internacional |