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In this dissertation, the factors affecting consumer behavior while purchasing wine online will be
analyzed. First, hints from the literature will be discussed and analyzed regarding new patterns among
consumers. Later those hints will be converted in 6 variables aimed to explain the phenomenon from a
quantitative point of view, this conversion will be performed using the Eurostat DESI indexes. Doing
this, a Person Correlation will be performed to analyzed which factors are correlated to a higher extent
to the consumption of wine online. In the conclusion, several considerations, along with
recommendations for policy makers, will be made.