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Fish consumption in the age of the information society - the evolution of the fish sector in Portugal

2019Journal article Open access
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dc.contributor.authorMadsen, Ana Oliveira
dc.contributor.authorChkoniya, Valentina
dc.date.accessioned2019-07-10T16:08:12Z
dc.date.available2019-07-10T16:08:12Z
dc.date.issued2019
dc.description.abstractPortuguese consumers are an example to the world when it comes to eating fish. It is a fact that Portugal is EU’s top nation consuming fish, and that the country ranks 3rd in the world in that category. It is something to be proud of. Especially when so many countries are investing millions on/and implementing fish campaigns, in the attempt to increase the consumption of fish. Therefore, this article attempt to highlight some major aspects of fish consumption in Portugal, explaining how, where, and when fish is consumed. To be able to characterize the Portuguese fish consumer, this article had exclusive access to data from Docapesca Portos e Lotas S.A’s data (a government owned company, under the Ministry of Finance and the Ministry of the Sea). Two surveys were conducted (each with 1000 respondents - representative of general of the Portuguese population), one in 2017 and the other one in 2018, using plenty of variables that turned out to be extremely valuable data to market analyses and allowed a very strong comparative analysis. Results include the big impact of Information in the different channels of fish consumption, perceived value of fish, consumers' evaluation of the advantages of fish, expectation when consuming fish, and also the importance of consumer education (as a means to promote change in behavior, if wanted). By providing evidence from Portuguese fish consumption in two different years, this study offers valuable insights for both practitioners and researchers.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMadsen, A. O., & Chkoniya, V. (2019). Fish consumption in the age of the information society - the evolution of the fish sector in Portugal. European Journal of Social Sciences, 2(2), 36. https://doi.org/10.26417/ejss-2019.v2i2-63pt_PT
dc.identifier.doi10.26417/ejss-2019.v2i2-63pt_PT
dc.identifier.eissn2601-8632
dc.identifier.issn2601-8640
dc.identifier.urihttp://hdl.handle.net/10400.14/27914
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEuropean Center for Science Education and Researchpt_PT
dc.subjectFish consumptionpt_PT
dc.subjectEvolution of consumptionpt_PT
dc.subjectFish sectorpt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectInformationpt_PT
dc.titleFish consumption in the age of the information society - the evolution of the fish sector in Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage50
oaire.citation.issue2
oaire.citation.startPage36
oaire.citation.titleEuropean Journal of Social Sciencespt_PT
oaire.citation.volume2
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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