Repository logo
 
Publication

Unibanco : analysis on the credit products’ consumers and competitors in Portugal

2020-01-30Master thesis Restricted access
Simple item page
datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorLino, Rute Sofia Barbosa Xavier
dc.contributor.authorFonseca, Mónica Figueiras
dc.date.accessioned2020-02-26T11:08:28Z
dc.date.issued2020-01-30
dc.date.submitted2020
dc.description.abstractAs credit consumers are getting more informed and more demanding, it is of paramount importance for institutions to provide more reliable and complete offers that meet their needs. This has potentiated the uprising of other institutions such as fintechs that disrupted the credit offer and challenged Organizations to be more competitive. Facing this phenomenon, Unibanco has identified the need to analyze the credit demand and identify further and continuous improvement opportunities to maintain current and loyal consumers but also to attract further ones. As such, the scope of this research is to analyze the factors which influence the demand for credit in Portugal, the trends and competitors, and to propose recommendations that potentiate Unibanco’s competitiveness.pt_PT
dc.description.abstractÀ medida que os consumidores de crédito se tornam mais informados e exigentes, é de extrema importância que as instituições ofereçam produtos de confiança e com variedade que vão de encontro com as suas necessidades, o que proporcionou a criação de fintechs que desafiaram as instituições que já operavam nesse mercado. Face a este fenómeno, o Unibanco percebeu a necessidade de analisar a procura de crédito e identificar estratégias para reter e atrair novos clientes. Assim, o âmbito deste estudo tem como objetivo analisar a procura de crédito em Portugal, as tendências, a concorrência e propor uma estratégia que potencie a competitividade do Unibanco.pt_PT
dc.identifier.tid202440338pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.14/29696
dc.language.isoengpt_PT
dc.subjectCredit productspt_PT
dc.subjectCredit cardspt_PT
dc.subjectLoanspt_PT
dc.subjectCredit institutionspt_PT
dc.subjectConsumer behavior and preferencespt_PT
dc.subjectProdutos de créditopt_PT
dc.subjectCartões de créditopt_PT
dc.subjectEmpréstimospt_PT
dc.subjectInstituições de créditopt_PT
dc.subjectComportamento e preferências do consumidorpt_PT
dc.titleUnibanco : analysis on the credit products’ consumers and competitors in Portugalpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsrestrictedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestão e Administração de Empresaspt_PT

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
152118133_ Mónica Fonseca_Final_DPDFA.pdf
Size:
2.13 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
3.44 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

R - Dissertações de Mestrado / Master Dissertations
CLSBE - Dissertações de Mestrado / Master Dissertations