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This study will focus on the impact of trust, as a culturally defined characteristic of societies, in
the performance of the alliances taking place between Portuguese partners and foreign ones. It is
a work in progress and it involves different aspects to be dealt with at the same time: trust,
national culture and cooperation. The operationalisation of those aspects will be done by the use
of both a qualitative and a quantitative approach. The results may help managers to develop a
trust production process that may enable the achievement of their objectives throughout
collaborative forms and its importance in internationalisation processes. The overall aim is
filling some gaps identified in the literature in terms of the overlapping characteristics of
presented topics, namely its actionability. Thus far, it has been done some research about trust
and cooperative strategies that will be summarized in sections 1 and 2. The following sections
will sum up the efforts done concerning model development and the methodology to use. The
last part will recap work done to date and present intentions in terms of research.
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Citação
DOCTORAL TUTORIAL, 17th : EIBA ANNUAL CONFERENCE, 29th, Copenhagen, 11-13 Dezembro, 2003 - Proceedings of the 29th EIBA Annual Conference. 12 p.
Editora
EIBA - European International Business Academy