Authors
Advisor(s)
Abstract(s)
The research problem involved in this dissertation relates to the role of perseverance
in the development of dynamic capabilities. The issue considers the importance of top
management’s persistence and resilience in creating and maintaining competitive
advantages over time.
Beforehand it is addressed how companies can develop the capacity to restructure,
adapt and create a new resource base needed to guarantee a sustainable competitive
advantage as the business landscape evolves. Dynamic capabilities’ theory is explored
to illustrate how this capacity can be attained and developed considering the specific
case of ABREUS.
The research problem in this project is associated to how a company present in a
moderate industry that has suffered a radical change, represented by a new market and
client profile, was able to develop the necessary capabilities in order to yield from a
competitive advantage position.
After identifying the capabilities that have enabled the company this advantage
position recent dynamic capabilities’ literature was considered to explain how and in
what stage the manager’s perseverance was important in its creation. The role of the
leader in delineating the firm’s strategy and the new business model, recognizing both
the internal and market opportunities, but more specifically how he was able to
address challenges and face clear impediments while pursuing his vision, is discussed.