Publication
Logo design: examining consumer response to figurativeness across cultures
| dc.contributor.author | Machado, J. C. | |
| dc.contributor.author | Carvalho, Leonor Vacas de | |
| dc.contributor.author | Torres, Anna | |
| dc.contributor.author | Velden, Michel Van De | |
| dc.contributor.author | Costa, Patrício | |
| dc.date.accessioned | 2016-12-21T16:36:24Z | |
| dc.date.available | 2016-12-21T16:36:24Z | |
| dc.date.issued | 2014 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | MACHADO, J.C; CARVALHO, Leonor Vacas de; TORRES, Anna; VELDEN, Michel Van De; COSTA, Patrício - Logo Design: Examining Consumer Response to Figurativeness Across Cultures – In 43rd European Marketing Academy Annual Conference: EMAC 2014. Valencia: Spain, 3-6 June, 2014. - In BIGNÉ, Enrique (Ed). - Paradigms, Shifts & Interactions València: EMAC, 2014. ISBN 978-84-370-9453-3. Universitat de Valência: Valência p. 136 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21137 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Brand Logo Design | pt_PT |
| dc.subject | Consumer Response | pt_PT |
| dc.subject | National Cultures | pt_PT |
| dc.title | Logo design: examining consumer response to figurativeness across cultures | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |