Logo design: examining consumer response to figurativeness across cultures

Machado, J. C.; Carvalho, Leonor Vacas de; Torres, Anna; Velden, Michel Van De; Costa, Patrício

http://hdl.handle.net/10400.14/21137

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Authors

Machado, J. C.

Carvalho, Leonor Vacas de

Torres, Anna

Velden, Michel Van De

Costa, Patrício

Keywords

Brand Logo Design Consumer Response National Cultures

URI

http://hdl.handle.net/10400.14/21137

Citation

MACHADO, J.C; CARVALHO, Leonor Vacas de; TORRES, Anna; VELDEN, Michel Van De; COSTA, Patrício - Logo Design: Examining Consumer Response to Figurativeness Across Cultures – In 43rd European Marketing Academy Annual Conference: EMAC 2014. Valencia: Spain, 3-6 June, 2014. - In BIGNÉ, Enrique (Ed). - Paradigms, Shifts & Interactions València: EMAC, 2014. ISBN 978-84-370-9453-3. Universitat de Valência: Valência p. 136