O marketing e a marca: o marketing da diferenciação

Lencastre, Paulo de

http://hdl.handle.net/10400.14/14655

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Lencastre, Paulo de

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http://hdl.handle.net/10400.14/14655

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LENCASTRE, Paulo de - O marketing e a marca: O marketing da diferenciação. In BRITO, Carlos de Melo ; LENCASTRE, Paulo de (coords.) - Novos Horizontes do Marketing. Alfragide: Dom Quixote, 2014. ISBN 978-972-20-54-08-9. p. 39-59

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O marketing e a marca: o marketing da diferenciação

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