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Publication
Do empreendedorismo ao empreendedorismo digital: um estudo teĆ³rico da nova corrente empreendedora
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| 288.77 KB | Adobe PDF |
Advisor(s)
Abstract(s)
O empreendedorismo Ć© cada vez mais amplamente defendido e visto como um motor de inovaĆ§Ć£o para o crescimento econĆ³mico. Pesquisas recentes reconhecem o potencial transformador das novas tecnologias, que permitem o desenvolvimento dos negĆ³cios e servem para mitigar e neutralizar os grandes desafios ambientais e sociais. O empreendedorismo digital Ć© cada vez mais um fenĆ³meno em ascensĆ£o, quer transformando os negĆ³cios jĆ” existentes em digitais, quer na criaĆ§Ć£o de empresas digitais. As novas possibilidades oferecidas pelo e-commerce sĆ£o consideradas ferramentas Ćŗteis para empresas e consumidores, que devem ser reconhecidos como boas alternativas para um adequado desempenho online dos negĆ³cios. Ć com base nesta premissa que este estudo procura compreender como as empresas utilizam cada vez mais as redes sociais, quer para atrair novos clientes, quer para criar negĆ³cios digitais.
Entrepreneurship is increasingly being widely defended and seen as an economic innovation engine for growth. Recent research recognizes the transformative potential of new technologies, technologies that serve to mitigate and neutralize the great environmental and social challenges through the entrepreneur. It is given the recent technologies that the logical and digital challenges, the digital becomes a phenomenon on the rise, both for a digital of existing businesses, but also in the promotion and entrepreneurship of digital companies. Debates on studies of digital entrepreneurship have been published in several studies. The new possibilities offered by e-commerce are considered great as companies and consumers, which must be recognized as great alternatives that represent an adequate performance online. It is according to this premise that this study seeks to understand how companies increasingly use social networks, both to attract new customers and to create new digital businesses.
Entrepreneurship is increasingly being widely defended and seen as an economic innovation engine for growth. Recent research recognizes the transformative potential of new technologies, technologies that serve to mitigate and neutralize the great environmental and social challenges through the entrepreneur. It is given the recent technologies that the logical and digital challenges, the digital becomes a phenomenon on the rise, both for a digital of existing businesses, but also in the promotion and entrepreneurship of digital companies. Debates on studies of digital entrepreneurship have been published in several studies. The new possibilities offered by e-commerce are considered great as companies and consumers, which must be recognized as great alternatives that represent an adequate performance online. It is according to this premise that this study seeks to understand how companies increasingly use social networks, both to attract new customers and to create new digital businesses.
Description
Keywords
Business performance Business strategy Digital entrepreneurship Entrepreneurship Empreendedorismo Empreendedorismo digital EstratĆ©gia de negĆ³cio Performance empresarial
Pedagogical Context
Citation
Publisher
CC License
Without CC licence