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Contribution of social media addiction on intention to buy in social media sites

dc.contributor.authorLeite, Ângela
dc.contributor.authorRodrigues, Anabela
dc.contributor.authorRibeiro, Ana Margarida
dc.contributor.authorLopes, Sílvia
dc.date.accessioned2024-02-05T11:05:43Z
dc.date.available2024-02-05T11:05:43Z
dc.date.issued2024-02-01
dc.description.abstractThe aim of this study is to assess whether social media addiction contributes to the intention to buy; it is based on the model of Hajli (2014) that assesses the relationships between the constructs of social media use, trust, perceived usefulness, and intention to buy in social media sites. To this end, a confirmatory factor analysis was carried out to evaluate whether the Hajli model applied to this sample, as well as multigroup CFA to measure invariance across gender and across following influencers or not. Finally, the path analysis evaluates the intersection of social media addiction with the Hajli model (2014). The results confirmed the Hajli model as well as the inclusion in the model of social media addiction as a variable that contributes to purchase intention on social media. Configural, metric, and scalar invariance were found across genders and across the following influencers or not. Also, the values found for internal consistency and composite reliability, convergent reliability, and discriminant reliability were within the reference values.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/digital4010008pt_PT
dc.identifier.eid85188672239
dc.identifier.issn2673-6470
dc.identifier.urihttp://hdl.handle.net/10400.14/43827
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectIntention to buypt_PT
dc.subjectPerceived usefulnesspt_PT
dc.subjectTrustpt_PT
dc.subjectSocial media usept_PT
dc.subjectSocial media addictionpt_PT
dc.titleContribution of social media addiction on intention to buy in social media sitespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage181pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage169pt_PT
oaire.citation.titleDigitalpt_PT
oaire.citation.volume4pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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