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Obesity and poverty in the media: a case study from a Brazilian newspaper

dc.contributor.authorCarvalho, Mónica
dc.date.accessioned2010-10-16T23:02:51Z
dc.date.available2010-10-16T23:02:51Z
dc.date.issued2010
dc.description.abstractIn the last decades obesity has become one of the main concerns in public health. According to WHO by 2015 there will be 700 million obese adults. This scenario reflects on news-making, particularly the way the media continuously stresses the problem of obesity, considered a serious illness, even a world epidemic. Furthermore, this issue leads to the socioeconomic apparatuses or dispositifs of risk control. These dispositifs are expressed by individual practices of self control towards a larger emphasis on minimum intervention of State. In Brazil, the statistics show that overweight and obesity have also grown significantly. Moreover, poverty, a social problem earlier linked to hunger and underweight, is now one of the faces of obesity in that country, a scenario not so different of rich countries. The relationship between obesity and poverty is related to a kind of scarcity of some nutritional components, access and knowledge of what is healthy or unhealthy. Also, there is a scarcity of options in the circumstances that making choices is considered an essential condition for controlling obesity. The purpose of this paper is to present some conclusions of my doctoral thesis aimed at researching the role of power dynamics in constructing the relationship between obesity and poverty as legitimate discourse by the media, even as a legitimate problem more important than fighting hunger in Brazil. The study was made through the 2 analysis of 65 news items concerning the relationship about obesity and poverty and published in the biggest Brazilian newspaper, Folha de São Paulo, from 1996 to 2005. It was significant that among these 65 news items, 48 – i.e. more than one third – were published between 2003 and 2005.por
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationIAMCR CONFERENCE, COMMUNICATION AND CITIZENSHIP, Braga, Portugal, 18-22 July, 2010 - Book of Abstracts: [WG] Health Communication and Change. [S.l. : s.n.], 2010. p. 1-15por
dc.identifier.urihttp://hdl.handle.net/10400.14/3032
dc.language.isoengpor
dc.publisherInternational Association for Media and Communication Research
dc.subjectHealth communicationpor
dc.subjectObesity and povertypor
dc.subjectRiskpor
dc.titleObesity and poverty in the media: a case study from a Brazilian newspaperpor
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceBraga
oaire.citation.titleHealth Communication and Change
rcaap.rightsopenAccesspor
rcaap.typeconferenceObjectpor

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