Publication
Follow the money: online piracy and self-regulation in the advertising industry
| dc.contributor.author | Batikas, Michail | |
| dc.contributor.author | Claussen, Jörg | |
| dc.contributor.author | Peukert, Christian | |
| dc.date.accessioned | 2023-10-18T07:47:17Z | |
| dc.date.available | 2023-10-18T07:47:17Z | |
| dc.date.issued | 2019-07 | |
| dc.description.abstract | We study the effects of a self-regulation effort, orchestrated by the European Commission in 2016 and finalized in 2018, that aims to reduce advertising revenues for publishers of copyright infringing content. Data on the third-party HTTP requests made by a large number of piracy websites lets us observe the relations of the piracy and advertising industry over time. We compare these dynamics to a control group of non-advertising services which are not subject to the self-regulation. Our results suggest that the effort is limited in its effectiveness. On average, the number of piracy websites that make requests to EU-based advertising services does not change significantly. Only when we allow for heterogeneity in the popularity of third-party services, we find that the number of piracy websites that interact with the most popular EU-based advertising services decreases by 42%. We do not find evidence that non-EU-based advertising services react to the self-regulation. This implies that only a small share of the firms in the market comply with self-regulation in a way that is visible in our data. We also do not find evidence that the demand for piracy websites decreases due to this “follow the money” initiative. | pt_PT |
| dc.description.version | info:eu-repo/semantics/acceptedVersion | pt_PT |
| dc.identifier.doi | 10.1016/j.ijindorg.2019.02.001 | pt_PT |
| dc.identifier.eid | 85063156301 | |
| dc.identifier.issn | 0167-7187 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/42860 | |
| dc.identifier.wos | 000470669500005 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | pt_PT |
| dc.subject | Copyright enforcement | pt_PT |
| dc.subject | Natural experiment | pt_PT |
| dc.subject | Online advertising | pt_PT |
| dc.subject | Piracy | pt_PT |
| dc.title | Follow the money: online piracy and self-regulation in the advertising industry | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 151 | pt_PT |
| oaire.citation.startPage | 121 | pt_PT |
| oaire.citation.title | International Journal of Industrial Organization | pt_PT |
| oaire.citation.volume | 65 | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |