Browsing by Issue Date, starting with "2019-05-08"
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- Online exclusive distribution centre : impact on a Portuguese retailerPublication . Trovão, Tiago Miguel Martins; Romeiro, Paulo Alexandre Mendes RamosObjectives – To perform a comparative statistical analysis between two logistic methods to fulfil online orders (exclusive distribution centre and store) and compare performance indicators. Method – Analysis of an extensive dataset, composed by orders placed during a one-year period, with the purpose of finding significant differences between methods. Findings – This study found that (1) fulfilling online orders through an exclusive distribution centre is associated with a superior success rate; (2) customers served by the exclusive distribution centre order more often; (3) customers served by the exclusive distribution centre order more products on next orders than customers served by the store. Conclusions - Investing in an exclusive distribution centre to fulfil online orders would result in higher success rates and in a positive evolution of orders per customer, and products per order.
- Circular economy : can it be an effective economic re-design?Publication . Gupta, Gagan Vinaykumar; Krzyworzeka, PawelCircular Economy recently has gained massive attention in terms of its implications across multiple industrial verticals. Various schools of thoughts like permaculture, cradle to cradle, industrial symbiosis have been associated with the Circular Economy, yet the application of circular practices is still relatively low. This research addresses the gaps between the theory and practice and analyses the reasons why there is the delay in its application. Moreover, the research also reflects on the understanding of Circular Economy with its circular business models and how those business models can tackle and address the challenges in the traditional linear production systems. Apart from this, the benefits for the key stakeholders in the economy i.e., corporations, governments and consumers have been identified and explained. Multiple case research methodology has been followed to understand the ground reality of the delay in the application of circular economy, four industrial verticals have been chosen and using a semi-structured interview process, various examples, strategies, opportunities and challenges have been understood and they form the analytical structure of the research. The research then uses the results from the case study to be interpreted by using the theory of absorptive capacity in an open innovation system and hence the results are analyzed accordingly, concluded with the understanding of technological, leadership, consumer behavior enabling factors and the monopoly played by corporations as a disabler. Moreover, the recommendations are directed towards the government enabling stricter EPR (Extended Producer Responsibility) and post occupancy evaluation regulations.
- Liberdade de circulação de capitais entre estados-membros da União Europeia e países terceiros : acórdão SECIL : acte clair enfim?Publication . Correia, Andreia Mendes; Pires, Rita Calçada
- Brand Associations as a condition for success in co-branding partnerships in the fashion industry : a study on younger generationsPublication . Lima, Luísa Maria Moreira; Romeiro, Paulo Alexandre Mendes RamosThis dissertation investigates the impact of brand associations on co-branding initiatives within the fashion industry. Existing co-branding literature shows that successful co-branding initiatives produce great value for the company and the consumer. We theorized another condition for success is the cognitive cues consumers make about the brands involved in a partnership. Brand associations play an important role in consumers’ product evaluations and choices. Understanding the importance of brand associations in a collaboration venture may contribute to recognizing more successful co-branding initiatives. This study adopted avoidance/approach questions to understand the impact on purchase intentions of brand associations brand fit and consumers’ status-signaling needs. The study was presented to 192 participants between the ages of 23 and 38 years old and was constituted of randomized scenarios of real partnerships between a luxury brand and a mass fashion / mainstream brand. Findings showed a strong impact of brand fit on purchase intentions that overcomes the role of individual brand associations. Consumers that perceived a positive brand fit of the co-branding initiative revealed stronger intent to buy from the collaboration. Individual brand associations do not impact purchase intentions, apart from positive associations of mainstream brands, showing that when consumers have positive associations of mainstream brands their purchase intentions will be higher. Regarding high status-signaling needs, results indicate that consumers show higher purchase intentions when possessing a high status-signaling need for any of the partnered brands. This article discusses theoretic and practical implications and offers paths for future research.
- Co-creation under complex products : the impact of observing consumers’ expertise and perceived consumers’ similarity on the perceived innovation ability of companiesPublication . Rodrigues, Tiago Leite de Matos Braga; Costa, Cláudia Isabel de SousaCompanies have been increasingly involving consumers in their innovation process to grasp the consumers needs in a superior way. Research acknowledges this joint creation of value involving consumers and company professionals as being beneficial for both the firm and the consumers. Despite that, for consumers that are not involved in the innovation process, usually mentioned as observing consumers, there are some conditions under which this innovation process is not beneficial. Complex products, for example, is one of the cases in which research shows that involving consumers in the innovation process is not beneficial, due to observing consumers being sceptic of the expertise of other users, which consequently damages their perceptions of the co-creators to provide meaningful inputs. In this study we explore if characteristics such as the observing consumers expertise and his perceived similarity with the co-creator enable this innovation process to be beneficial even under complex products. First, our study suggests that if a firm provides additional information that validates the co-creators’ expertise then, consumers perceive firms that design with students higher in terms of innovation ability when compared with company professionals. Secondly, our study suggests that when consumers are provided with additional information regarding the co-creators’ expertise and they feel similar to the creator, the innovation ability of the firm is positively affected. This paper adds to existing literature on co-creation under complex products and shows that there are specific conditions in which this innovation process is beneficial under complex products.