Browsing by Issue Date, starting with "2014-11-07"
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- An exploration of portuguese entrepreneurial ecosystem : entrepreneurial support organizations and their role in New Projects’ FinancingPublication . Nunes, Válter Nóbrega; Villarroel Fernandéz, Juan AndreiThis thesis had as the main purpose to expose and reflect ecosystems’ most important players and their key role. While the Portuguese press cites the lack of investment to be a concern of the Portuguese entrepreneurial ecosystem, this study unveils it to be among the least of its concerns. By having opportunity to analyse 27 Entrepreneurship Support Organizations we could identify some patterns, strengths and weaknesses. From 4 core Types of Organizations to Hybrid Organizations and 4 identified Levels of impact on financing, ESOs prove to have a substantial impact on entrepreneurs’ performance namely considering conditions to attract/raise investment. In 5 years, Portuguese ecosystem had an outstanding evolution and has now international leaders on specific areas such as incubation and acceleration. However, the average success rate of projects that are solid enough to be invested by BA’s and VC’s is still under 3%. At the same time, Portuguese BA’s and VC’s still have a capital surplus.
- Direção de arte e caracterização de personagensPublication . Bartilotti, Francisco Pinto da Silva Ferreira; Castro, Maria Guilhermina; Ruiz, CarlosA arte de bem fazer filmes e de saber contar histórias, está dependente do trabalho realizado entre departamentos. A direção artística num filme encarrega-se da concepção e desenvolvimento de toda a componente visual na “mise en scène”. O cargo de director artístico aparece logo após o surgimento do cinema. Com a evolução da sétima arte, dá-se também o desenvolvimento do cargo, passando a existir um novo desígnio no meio apelidado de “production designer”. O estudo da sua dimensão e da maneira de imposição no meio, leva ao entendimento na forma de relacionamento dentro do departamento e com outros departamentos da área audiovisual. O processo de caracterização das personagens, ajuda-nos a entender a envolvência e desígnios do papel das personagens no contexto narrativo. A relação entre direção artística e caracterização de personagens torna-se o objeto de análise, na qual se pretende esclarecer o vínculo que une os dois pontos. O estudo explora a sua ligação com o intuito de melhorar e fortalecer o desenvolvimento de ambas as vertentes. As duas áreas complementam-se durante o processo de ligação resultando a direção de arte num processo de construção mais verosímil. A caracterização de personagens enriquece com o input da direção artística, pois é possibilitada a realização de um trabalho mais específico e detalhado. A análise destas temáticas serve como aplicação no contexto real para o desenvolvimento do estudo de caso. A filmografia analisada ajuda a perceber a melhor forma de caracterização a nível cénico, assim como facilita o entendimento psicológico e fisico da ação das personagens no contexto fílmico.
- What are the key success factors of MOOC platforms?Publication . Bento, Lourenço de Moura Souto; Villarroel Fernández, Juan AndreiThis thesis analyzes key characteristics of Massive Open Online Courses (MOOCs) platforms in order to assess what makes such platforms successful. Three challenges of MOOC platforms were determined from the review of the literature: dropout rates, sustainability and plagiarism. Primary data was gathered from a sample of MOOC platforms, both on the characteristics of the platforms themselves and their internet traffic data. We performed a statistical correlation analysis using Traffic Rank as indicator of platform success, and key characteristics of the platforms. Statistically significant correlations with platform success were found with: platform focus on college education, offering certification, charging fees for courses, enabling online testing, among others. The key characteristics of success identified through our analysis should help platforms overcome the three challenges. Other statistically significant correlations found, such as the importance of the number of partnerships with universities also helped to identify a key strategy that platforms might follow, flipped classrooms, where content from the MOOCs is used by the universities in the physical courses.
- É hasteada a bandeira do Novo Cinema Português : Ernesto de Sousa e Dom RobertoPublication . Almeida, Teresa Oliveira; Pereira, Henrique Manuel“É Hasteada a Bandeira do Novo Cinema Português” dá título à presente dissertação que aborda o cinema produzido em Portugal durante o Estado Novo. Trata-se de uma viagem empreendida desde os anos 30 e 40, designada como a época de ouro do cinema português, passando pelo Movimento Cineclubista e pelo Neorrealismo nos anos 50, terminando na década de 60, com o Novo Cinema Português. Dom Roberto (1962), realizado por Ernesto de Sousa, é o filme que dá início a este último movimento. É também ele, enquanto objecto cinematográfico, que constitui o centro deste trabalho. Dom Roberto é um filme originalmente controverso, devido à sua componente multifacetada. Sendo influenciado por diferentes áreas e correntes, questiona-se se será digno de representar o movimento vanguardista designado por Novo Cinema Português. Tendo em vista esse apuramento, conduziu-se uma investigação pelo espólio de Ernesto de Sousa, bem como por artigos de jornais e de revistas, no período de 1959 a 1962. No mesmo sentido de esclarecimento daquela problemática vão as entrevistas realizadas com o cineasta Lauro António, com o historiador Luís Reis Torgal e com o jornalista Paulo Filipe Monteiro. Pelo modo de produção, designadamente pela angariação de fundos – por via da Cooperativa de Espectador, forma inovadora de financiar a sétima arte – Dom Roberto liga-se ao filme Bom dia, Alegria! (Projeto Final de Mestrado). Com um enfoque especial na obra do realizador Ernesto de Sousa e em Dom Roberto, sua única longa-metragem, esta dissertação torna patente certas peculiaridades das produções cinematográficas durante o regime salazarista, as suas dificuldades e conquistas. Será que o cinema de hoje deve alguma coisa àquele remoto “hastear da bandeira”?
- Exploring the impact of MOOC education : the industry perspectivePublication . Carvalho, Pedro Maria da Silva Figueiredo de Oliveira; Villarroel Fernández, Juan AndreiThis study analyses the relationship between Massive Online Open Courses (MOOCs) and organisations, namely how companies are accepting this model for education and where it is considered most useful. The study comprises of five interviews to different companies, accompanied by a survey conducted by Prof. Villarroel. The results that have surfaced from this study indicate that companies are becoming more open to the idea of MOOCs, understanding the benefits that one can reap from these and how they can be used as a development tool for the company. Moreover, this study shows that MOOCs still have to improve their reputation in order to be able to compete with universities around the World. Indeed, universities had to develop their own “portfolios” of successful graduates in order to achieve their own successes. The final finding is that online courses have a large representation within companies, with many of these having their own programmes within their development schemes. This means that to be able to penetrate into companies, MOOCs need to be able to break from the existing ideas that are associated to online courses and adapt to companies’ specific necessities, such as the protection of proprietary knowledge. We expect that these findings can become a valuable contribution to the literature as well as to organisations, be these MOOC providers or other companies in general, providing insights that can be used to develop future strategies.
- Openness and crowdfunding : succeeding by opening upPublication . Amaral, João Maria Gomes Viana Pena do; Villarroel Fernández, Juan AndreiCrowdfunding is an emerging way of financing that has been growing at a fast pace in the past few years. The present dissertation aims to study the impact of openness on the success of Crowdfunding platforms. This research analyzed 274 platforms operating in 2014, attributing them a score of openness. The degree of openness is then correlated with performance indicators, such as the number of global users, the global rank of the platforms and the number of Facebook fans. The results of the analysis show that openness is positively correlated with greater adoption of Crowdfunding platforms. In conclusion, given the crowd based nature of this phenomenon, this study shows that opening up, allowing a greater interaction with the external environment, is a beneficial strategy for Crowdfunding platforms.
- The role of corporate website in brand repositioning : the case of MalìparmiPublication . Infantino, Marta; Celeste, PedroThe work at hand aims at analyzing the role of the corporate website in the internationalization and upwards brand repositioning strategies undertaken by Malìparmi. Malìparmi is a niche-fashion Italian-based SME born in the 1970s. During the 2000s Malìparmi experienced strong growth and could be defined as a ‘premium brand’. In 2012 and 2013 its growth slowed down. Due to the economic crisis and to major shifts in the competitive environment, the management decided that internationalization together with a upwards brand repositioning strategy were needed if the company was to grow again. In order to achieve these two interdependent objectives, the management reckoned that a renewal of the website was needed not only to approach consumers otherwise unreachable, but also to communicate the same brand image consistently through all channels. Furthermore, a new website was necessary if the e-commerce channel was to be expanded. The methodology included a market research and a literature review on the concepts of luxury branding, brand repositioning and on the reciprocal effects of online and offline brand image. The market research entailed an in-depth interview with Malìparmi’s CEO and an online survey. The research’s results proved that the current corporate website conveyed an image of the brand not in line with the one perceived by consumers who visited Malìparmi’s mono-brand stores. Moreover, it was demonstrated that consumers who did not know Malìparmi before visiting its website could not develop a clear image of the brand, and perceived the service offered by the website in worse terms than those who held a prior offline brand image of Malìparmi did. Therefore, these results confirmed that a renewal of the website was necessary if the company was to upwards reposition its brand as a designer brand and become more international.