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- Challenges of born global firms : NDrive case studyPublication . Ferreira, Inês Costa Dias; Cardeal, NunoWhen reviewing international strategy relevant theory, I found very interesting the born global firm’s theory. I chose NDrive and I realize that the company fitted well in this context. Although this theory was introduced in the 90s, it continues to have relevance today with more and more companies in the same situation. This case study and the theory embedded will allow students to develop knowledge in strategic management with focus in internationalization strategies and apply important strategic frameworks. In that sense, the purpose is getting students to discuss international strategies relating this case study with the theory of born global Firms. When asked about implementing a good business idea, João Neto, NDrive Chairman, is peremptory “The only advice I can give is internationalization". With just over five years of existence, NDrive is an interesting success story in one of the most sophisticated markets in the world, the navigation software market. Being in a very competitive market, NDrive is gaining important scope and relevance. The company describes innovative commercialization models based on three core areas: agreements with major international equipment manufacturers as LG, partnerships with mobile Telco´s as Vivo or by managing direct presence in apps stores. Taking advantage of partnerships and apps stores phenomena, the company is gaining an important global presence.
- Malo Clinic : paths for an international expansionPublication . Matos, Ana Isabel Almeida; Guedes, Nuno Manuel de MagalhãesThe main goal of this dissertation is to develop a business case study on MALO CLINIC, a Portuguese health service provider in the dentistry segment. The company also provides services in other medical areas with a focus in diagnosis and treatments in the aesthetics segment. Currently, the company is present in several foreign countries. The dilemma faced by the company is based on the choice of what entry mode to adopt in each new country and the correct timing for investing given the company’s financial constraints. Following the case study, a Literature Review is developed. The topics in this section are directly connected with the case itself, such as industry, service and internationalization, with a special focus on entry modes, which is the main topic of this dissertation. The topics approached in the Literature Review constitute a basis for the analysis in the Teaching Note section. The Teaching Note presents several personal considerations about the case, aligned with a possible way to use the case study in a classroom. The application of strategic concepts intends to provide a better understanding of the company’s current situation, and to suggest some recommendation for the future as well. From the detailed analysis, it is possible to find a possible path for the next steps of the clinic’s internationalization process. Without losing the focus on the entry modes, different suggestions are offered for the locations where the clinic wants to be present.
- Lesões cervicais não-cariosas : tratamento com resinas compostas nanoparticularesPublication . Rua, Daniel Filipe Tição Moreira de Castro; Leitão, Jorge Galvão Martins; Espírito Santo, João Pedro Pereira Dias doIntrodução: Apesar do aumento das medidas preventivas empregues por alguns países, que resultam na diminuição da prevalência da cárie dentária, esta continua a existir em número considerável nesses mesmo países. Tem ocorrido um aumento de casos de lesão cervical, pelo que se torna imperativo para o Médico Dentista, dominar o diagnóstico e as técnicas e materiais envolvidos no tratamento, sendo que a prevenção é sempre a prioridade. Neste trabalho dedicaremos especial atenção às lesões cervicais não cariosas. Objectivos: Ilustrar com base em dois casos clínicos, a necessidade de dominar conhecimentos de diagnóstico e de tratamento mais apropriados à abordagem clinica das lesões cervicais não-cariosas. Material e Métodos: Apresentação e discussão de dois casos clínicos de lesão cervical não-cariosa, realizados na Clínica Universitária da Universidade Católica Portuguesa – Centro Regional das Beiras Viseu com a aplicação dos conhecimentos reunidos para um correto diagnóstico, em que o uso de resinas compostas nanoparticuladas foi a opção de escolha para o tratamento restaurador. Resultados: Os pacientes ficaram, de forma geral, satisfeitos com o resultado estético, no entanto os profissionais envolvidos no tratamento esperavam obter melhores resultados. Conclusão: Confirmou-se a necessidade de dominar os conhecimentos de diagnóstico e tratamento de lesão cervical não-cariosa. Conclui-se que o tratamento restaurador com recurso a resinas compostas nanoparticuladas exige do operador conhecimentos e aptidões especificas e que a fase de polimento apresenta-se como a fase que acarreta maior dificuldade.