Browsing by Author "Wimmer, Anne Jeannine Josette"
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- Fashion is letting the shoemakers´ children go barefoot!Publication . Wimmer, Anne Jeannine Josette; Léglise, LaureThis research aims to understand how craft creates value in the luxury shoe industry, locked in a tight embrace between modernity and a seek for traditional authenticity. The activity system design is the theoretical framework used to answer the research question. The case of Berluti, an historic French shoemaker bought by LVMH three decades ago, was studied through a qualitative approach. I conducted nine interviews with Berluti’s workers and I collected secondary data to enhance the data analysis. The findings of this thesis underline that to create value in the luxury shoe industry thanks to crafts, the key players are: (1) Disrupting the offer with crafts techniques, (2) attracting and training new artisans to face the lack of high-qualified profiles, (3) transmitting the spirit of the workshops through physical places and (4) using data to optimize the craftsmen work.