Percorrer por autor "Wilke, Tobias"
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- Sustainability at the core of corporate strategy : a case study on sustainable strategy development at BMW groupPublication . Wilke, Tobias; Cruz, Nuno Moreira daThe current decade is defined by the presence of multiple concurrent crises, especially driven by ecological and social and societal issues. In this context, the notion of sustainability has gained huge importance. The private sector plays a crucial role in catalyzing the sustainable transformation of the economy. However, companies do not only have the responsibility to drive this change but can profit from opportunities through the sustainable transformation. Therefore, it is perative for companies to succesfully implement sustainability into their corporate strategy, displaying a huge challenge for many companies. In 2020, the BMW roup initiated the design of a new corporate strategy, seeking to make sustainability the core of its future strategic direction. This paper focuses on a case study that tells the story of how BMW created and operationalized this new strategy with sustainability at its core. The case study illuminates a successful approach to integrating sustainability, serving as a blueprint for both the academic and the business world on making sustainability core of corporate strategy. It offers an opportunity to analyze business cases through sustainability at the BMW Group. Furthermore, the SDG Compass +, a theoretical framework on strategic SDG integration, is applied to understand and investigate BMW’s approach. The case further illustrates the challenges faced by subsidiaries of multinational enterprises when adapting the group strategy in local markets, using the example of BMW Portugal and highlighting that there is a significant need for adaptation to local circumstances.