Browsing by Author "Weissensteiner, Anna"
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- New business opportunities : the Startup Guide Digital PlatformPublication . Weissensteiner, Anna; Lino, Rute Sofia Barbosa XavierThe world of labour is changing and startup ecosystems are growing. More and more companies are building new and innovative businesses thereby following new methods of product development. The digital era has risen and offers more and more opportunities for business development and value creation. This dissertation aims to display the business opportunity for a digital platform that is being developed by a startup operating in the field of publishing. The core product is the "Startup Guide" book, which provide an overview of the startup scene for each city in which it is published. Focusing on the three parts of value creation, target customers and competition, this dissertation will provide insights in each of the fields in order to identify the business opportunity for the digital platform, where to get together each stakeholder in startups ecosystem (entrepreneurs, investors and service providers). The findings for the question of value are based on interviews and user testing, that made an essential part of the approach of product development. In order to identify the target customers, an internal customer analysis was made and supported by a SWOT and a PEST analysis. The competition was assessed according to the main principles that websites and platform should follow and therefore, four of Startup Guide's current main competitors were chosen and evaluated by a group of target users. The results have shown, that two of the competitors have a well-developed product that is similar to the Startup Guide Platform, however taking this into account, Startup Guide has great potential to improve and outperform its competition.