Percorrer por autor "Warmerdam, Mathilde Margareta Alida"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Digital transformation in the hotel industry : maximizing value creation by leveraging new digital technologiesPublication . Warmerdam, Mathilde Margareta Alida; Pinho, André de AlmeidaHotels can leverage digital transformation to improve guest experience and maximize value creation. However, even though the urge to digitally transform is increasing, many hotels are still struggling to get clear business benefits from new digital technologies. This research aimed to gain insight on how new digital technologies can be leveraged to deliver a compelling guest experience. Primary research in the form of expert interviews was conducted and was enriched with insights obtained from secondary research. Both the primary and secondary research contributed to insights in industry adoption trends of new digital technologies, best practices and potential use cases. Moreover, this study found that by leveraging new digital technologies, hotels can keep up with competitors, address the increasing demands of consumers and improve operational efficiencies. These insights will be useful to decision makers in the hotel industry as they will provide practical guidance to leverage new digital technologies to maximize value creation. This is important because hotel leaders who embrace digital transformation will see boosts in their operations, customer relations and business models.