Percorrer por autor "Ventzke, Paul Erikl"
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- Esports on Netflix or DAZN? : the potential impact of hosting Esports on subscription-based OTT platformsPublication . Ventzke, Paul Erikl; Pinho, AndréIn recent years, electronic sports (short: 'esports'), has drawn significant attention and is trending to a global market. While esports attracts vast audiences, is slowly growing into mainstream culture, and is increasingly accepted as a professional practice, the monetization of esports still lags far behind other traditional sports. In those traditional sports and within the general video content consumption, over-the-top platforms and especially subscription-model platforms have disrupted the television and live-sports industry, leading to significant changes in the way people consume video content. At present, there are hardly any subscription-based platforms hosting esports, and academically wise there is little literature that examines the potential impact of broadcasts of competitive and professional video games on subscription-based platforms. The research questions of this dissertation approach aim at estimating the potential impact of subscription-based platforms on esports and how they could shape the esports industry in the medium term and long term. Using qualitative and quantitative data as well as literature research, the potential of subscription-based platforms is analyzed as a result of four main factors, and the future development of the primary industry stakeholders as well the future of the esports industry is predicted. As a result of this research, this dissertation assesses the potential of subscription-based over- the- top platforms of the esports industry as mediocre and predicts a rather neutral development in the future. Nevertheless, it identifies potentially advantageous factors that could improve the business environment for such platforms in the future.