Percorrer por autor "Venegoni, Davide"
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- Encoding responsibility : a cognitive-linguistic approach to defining socio-environmental performancePublication . Venegoni, Davide; Bhatia, Nazli MukadderCorporate social responsibility (CSR) has become a crucial aspect of business activity, leading CEOs to increasingly deliver public statements on sustainability. However, the disclosed material does not always match actual CSR efforts. Based on recent research on this topic, I adopt a cognitive-linguistic approach to evaluate the consistency between corporate communications and CSR performance. Content can be easily manipulated to alter stakeholder expectations; as such, I focus on grammatical structure. Grammar constructs reflect how managers connect mental domains and are much less malleable than content itself. More precisely, I use annual CEO letters to extrapolate elements of inclusive and exclusive language, respectively associated with decoupling and implementing firms. After reviewing core notions of CSR and stakeholder theory and exploring the concepts behind managerial cognition, I perform a panel data analysis on a multi-industry dataset of 234 international public companies, measured from 2008 to 2013, controlling for firm-specific, CEO-specific, and letter-specific characteristics. While I find evidence of a positive impact of exclusive language on environmental performance, I also observe an unexpected positive relationship between inclusive language and social performance. I offer possible explanations for this finding based on the additional intrinsic qualities of inclusive reasoning and in the fuzzier nature of prosocial initiatives. Finally, potential implications for management and future research are outlined.