Browsing by Author "Stegmann, Jannik"
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- The usage of digital products and their impact on sport-related engagement behaviours : an empirical investigation in the German professional soccer IndustryPublication . Stegmann, Jannik; Fernandes, DanielThe following study examines the relationship between fans’ usage of digital products and their sport-related behaviours in the German professional soccer industry. Besides the general relationship between the two variables, a closer look is taken at the impact of the usage of virtual and augmented reality on the attendance of sporting events, the usage of streaming on watching games, the usage of e-commerce on the purchase of team products, and the usage of online news services on reading sports news. Further, the role of satisfaction as a mediator is analysed in the respective relationships. Findings from a survey indicate that overall sport-related behaviours are not predictable from the usage of digital products in general. Still, the usage of the individual digital product shall be regarded when considering the respective sport-related behaviours – significant correlations between the specific digital product and their corresponding sport-related behaviour were found. Although satisfaction is not confirmed to be a mediator, usage of digital products is a strong predictor regarding the satisfaction of the individual’s usage.