Percorrer por autor "Simon, Jaqueline Louisa"
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- How to launch a mobile application in the german market : the case of BECONVIDAPublication . Simon, Jaqueline Louisa; Xavier, RuteDuring pregnancy, foodborne illnesses can cause serious health problems, premature delivery, stillbirth, or even death of expectant women. BECONVIDA is a mobile application designed to prevent expectant women from becoming diseased and thereby harming the embryo by informing expectant parents about products that contain potential health risks. This dissertation presents a practical example of how to launch a mobile application in the German market by using the case of BECONVIDA. The dissertation aimed to investigate BECONVIDA’s market potential, its potential consumers, and developed a suitable monetization strategy to ensure financial success. To that end, an online survey, expert interviews, and extensive market research was conducted. First, the dissertation found that BECONVIDA can penetrate a gap in a market that experiences continuous growth. Further, the COVID-19 pandemic has led to a massive disruption of access to information, pushing for digitalization. This change combined with the prospected market trends offers an attractive market environment for BECONVIDA. Second, the analysis of the survey revealed an attractive consumer segment that BECONVIDA will target by positioning itself as a high-end mobile application. Third, further analysis showed that the mobile application should be priced as a monthly subscription model, leveraging multi-person pricing. Taken together, BECONVIDA should take advantage of current market developments in a timely manner.