Percorrer por autor "Silva, Vasco Ramalheira e"
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- Challenges to the implementation of AI in organizations : an empirical analysis of implementation drivers and challengesPublication . Silva, Vasco Ramalheira e; Julião, Jorge Manuel SoaresArtificial Intelligence is no longer a futuristic vision. It is transforming how organizations operate, compete, and innovate. Yet, while its potential is widely recognized, implementation remains complex and uncertain. This study explores the drivers, benefits, barriers, and strategic tensions of AI adoption across four dimensions: organizational, social, technological, and financial. Using a qualitative, exploratory approach, the research combines a literature review with insights from 20 semi-structured interviews with professionals across diverse sectors. Findings show that leadership support, change management, and workforce reskilling are essential to successful implementation. Social factors, including expectation management and fears of job displacement, also play a key role. Technological readiness, particularly data infrastructure and regulatory compliance, emerges as both an enabler and a constraint. Financial considerations are relevant but less decisive than the ability to demonstrate strategic value and long-term returns. The study also finds that organizations often struggle to measure AI’s true impact. While most rely on informal feedback, early evidence points to clear gains in productivity, cost savings, and customer experience. By connecting academic insight with real-world practice, this research offers not just analysis but a roadmap for organizations seeking to turn AI from a buzzword into a competitive advantage.