Browsing by Author "Seitz, Laura"
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- The influence of intangible incentives on Generation Z : a self-concept based approachPublication . Seitz, Laura; Oliveira, Maria Teresa Vieira deAs by today, Generation Z prepares to enter the job market. Therefore, companies will be facing a new set of challenges. With the youngest generation being part the labor force, four different generations will impact the formation of the organizations, all of them carrying different beliefs, values and ambitions. Gaining influence in the economic world the question arises: What does Generation Z expect from their future employer, what do they desire and how can a firm appeal more attractive to them? This empirical study aims to identify the perceived importance levels of Generation Z towards different intangible dimensions of employer attractiveness. Moreover, the research pursues to frame how the self-concept of Generation Z individuals, examined through the trait self-esteem, moderates the values attributed to different intangible incentives. Findings of this study provide evidence that Training & Development, Flexibility and Working Environment are among the most attracting factors for Generation Z individuals. Furthermore, the results revealed that self-esteem positively impacts the value attributed with Autonomy & Empowerment, Working Environment, Flexibility and Training through different tasks. The comparisons regarding gender, nationality and employment status revealed distinguished perception of those valued attributes among German and Portuguese nationals and among male and female members of the Generation Z.