Browsing by Author "Saraiva, Magda"
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- Parental perceptions and practices regarding sugar intake by school-aged children: a qualitative study with Portuguese parentsPublication . Marília, Prada; Saraiva, Magda; Godinho, Cristina A.; Tourais, Bárbara; Cavalheiro, Bernardo P.; Garrido, Margarida V.Excessive sugar intake is one of the factors contributing to the alarming rates of childhood obesity and overweight in Portugal. Children's preferences and food consumption patterns are largely determined by the foods that are more familiar to them. Parents and caregivers are responsible for shaping children's eating habits since they are the ones who choose the food available in the household. The present study explores parental perceptions about sugar and sugar intake and its consequences on children's health. Moreover, we also examined the practices that parents use to regulate their children's diet, namely, to promote the consumption of desired foods (e.g., vegetables) and limit the intake of undesired food (e.g., sweets), and the perceived barriers and facilitators of sugar intake regulation. To this end, 42 interviews were conducted with parents of school-aged children (ages 6–10 years). A thematic analysis revealed that parents perceive sugar as highly negative (e.g., “evil”, “poison”, “addiction”) and its consumption as harmful (e.g., hyperactivity; overweight). Nonetheless, the view that sugary food consumption is not necessarily problematic was also common. Indeed, most parents considered that sugar intake should be regulated but not forbidden. To control the intake of sugary foods (e.g., sodas, cookies), they reported using strategies such as restriction, explanation, or negotiation. Several barriers to sugar intake regulation were identified (e.g., birthday parties, parents' lack of knowledge), but also a few facilitators (e.g., bringing food from home to school). Our findings may inform the development of interventions or policies to promote healthier eating habits in school-age children.
- The impact of sugar-related claims on perceived healthfulness, caloric value and expected taste of food productsPublication . Prada, Marília; Saraiva, Magda; Sério, Ana; Coelho, Sofia; Godinho, Cristina A.; Garrido, Margarida V.Food packaging usually includes multiple cues, including claims about nutrients that may modulate how the consumer perceives (and behaves towards) the product. In the current work, we systematically examined how different types of claims about sugar influenced the perception of food product categories (i.e., yogurts, ice creams, cookies, and breakfast cereals). In two experiments (combined n = 406), participants were asked to evaluate the perceived healthfulness, caloric value, and expected taste of products with (vs. without) sugar-related claims. Specifically, the claims were on the sugar content (“0% sugar”, “sugar-free”, “no added sugars”, “low sugar” - Experiment 1) or on the type of sugars or sweeteners of natural origin (“sucrose”, “cane sugar”, “honey” and “stevia” - Experiment 2). Experiment 1 revealed that all products with sugar-related claims were rated as healthier, less caloric, and less tasty than the regular alternatives. Still, products with the “low sugar” claim were perceived as the least healthy, most caloric, and tastiest. In Experiment 2, we observed that products with “stevia” claim were rated as healthier, less caloric, and less tasty than regular products. In both experiments, the frequency of consumption of products with sugar-related claims was positively associated with the general perception of these products, the influence of nutritional information on consumption decisions, attention to sugar intake, and interest in nutrition. Overall, our results show that sugar-related claims may influence consumer's perceptions about food products, but the direction of that influence depends on the type of claim and evaluative dimension.