Browsing by Author "Santos, Marta Dias Esclapes Lourenço dos"
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- Alphaiate : ready to take off?Publication . Santos, Marta Dias Esclapes Lourenço dos; Guedes, Nuno Manuel de MagalhãesAlphaiate is a Portuguese company who came to revolutionize the old fashioned concept of tailor made suits. The company was born in 2016 from the need that two rugby players had in finding suitable suits, because the shape of their bodies did not match in the standardized sizes. From the first year after the store opening, Alphaiate sales were increasing strongly until a problem occurred in its supply chain, which turned out to have a negative impact on the company performance. Alphaiate case study addresses a situation of operational crisis that the company had to overcome in August 2017. A decision had to be made quickly to avoid folding down the company. The case provides essential information for making a decision, including about of the industry in which Alphaiate operated. Additionally, in the literature review section academic subjects that provide a broader perspective of the problem are addressed. The teaching note chapter includes an analysis of Alphaiate’s case, as well as potential alternatives and recommendations for Alphaiate operational problem. The main focus of this dissertation is to help developing a strategy that will protect Alphaiate from problems related to supply chain management. Furthermore, it aims to explore new opportunities to bring back consumers who were dissatisfied. Alongside, this dissertation aims to share insights on the importance of planning in the company’s operations.