Percorrer por autor "Sabatucci, Caterina"
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- Exploring Gen Z student engagement with an innovative online second-hand marketplace : a study on HEI students in PortugalPublication . Sabatucci, Caterina; Rita, MiguelThis study examines the engagement of Generation Z students enrolled in Higher Education Institutions (HEIs) in Portugal with online second-hand marketplaces. Through a mixed-methods approach, the research identifies key drivers such as convenience and environmental consciousness that influence platform usage, while also exploring potential barriers. The findings reveal a significant inclination towards trading clothing items, aligning with the trends observed in broader second-hand markets. The study contributes to the literature on Gen Z consumer behavior and offers practical implications for the development of student-centric second-hand marketplaces.