Percorrer por autor "Roxo, Mafalda"
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- Should I stay or should I go?: a managerial toolbox for the 21st century SMEsPublication . Roxo, Mafalda; Silva, Susana C.The rise of new technologies reshaped the way firms face new challenges. Consequently, companies in small open economies, namely SMEs, are more susceptible to environmental changes, therefore they must develop new ways to adapt to the continuous transformations that characterize the business environment. This way, expanding to other geographies is the optimal solution to the generation of new business and adaptation of the existing ones. When internationalizing, firms face the decision of how to enter new markets, and sometimes managers lack the acknowledgment of which advantages and drawbacks are at stake. Consequently, this paper aims to present a systematized toolbox that will guide decision-makers, when developing their internationalization strategies.
- The influence of internal and external variables in the export performancePublication . Roxo, Mafalda; Silva, Susana Costa e; Lisboa, AnaFocusing on export performance and having as a starting point the resource- based view (RBV) and contingency theories, this paper intends to study the effect of both internal and external factors to a firm in the export venture performance. As methodology, a qualitative study was developed – case study – using semi- structured interviews to two managers and one director of marketing and communication of one of the largest cork stoppers manufacturing firm in Portugal. The major findings of this paper are that both internal and external factors have impact in both export marketing strategy adaptation and export venture performance. The more developed the internal resources are, the better is the export venture performance and export marketing adaptation. A better knowledge of external factors has the previously mentioned impact. Also, export marketing strategy adaptation has a positive influence on export venture performance. This research provides a better comprehension of the phenomenon of export performance in a strict research setting (a firm form a small open economy and, only one product). To have a better export performance, managers should invest in their internal resources (such as market and international business knowledge). This paper contributes to extant knowledge of the export performance, in the way that it sheds a light on export performance in small open economies, namely the factors which contributes to a better performance of a firm (within the research setting defined).