Percorrer por autor "Rothe, Alina"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Circular economy in the e-scooter sharing industry : a qualitative analysis of tier’s strategic use of circular economy principlesPublication . Rothe, Alina; Cruz, Nuno Moreira daThe transition towards a circular economy (CE) has become imperative across various industries, particularly in sectors with significant environmental impacts such as transportation, which accounts for approximately 25% of global CO₂ emissions. This study explores the integration of circular strategies within the micro-mobility sector, focusing on the e-scooter sharing industry and, specifically, on the practices of the company called Tier. By examining the circular initiatives implemented by the company, the research highlights not only the operational feasibility and visibility of circular strategies but also the competitive advantages they can generate. The findings contribute to the theoretical understanding of CE practices in urban mobility and provide practical implications for mobility providers seeking to incorporate circularity as a means of enhancing sustainability and achieving strategic differentiation.