Browsing by Author "Ponte, Maria Carolina Saraiva Lamas de Oliveira da"
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- The impact of the region of origin on the internationalization of winePublication . Ponte, Maria Carolina Saraiva Lamas de Oliveira da; Cardeal, Nuno César de Jesus GuerraThe purpose of this study is to understand the impact of wine region of origin on its internationalization. It approaches how wine regions with different reputations react when facing foreign markets. The focus is in two particular wine regions of Portugal, Lisboa with less reputation, and Douro with high reputation. After following a multiple case study approach and analyzing three wineries from these two regions, it was possible to reach some findings and conclusions. It was found that the main internationalization determinants, referred in literature review, are approached in two ways by both regions. Lisboa and Douro regions proceed with the same methods regarding the internationalization factors related directly with wine promotion. However, both regions present different positions and characteristics concerning internal characteristics of wineries, appearing not to be affected by these factors. Ultimately, it was concluded that despite Lisboa and Douro differences in internal features and reputation, they both proceed in general in the same way regarding internationalization. By analyzing the internationalization determinants in three case studies, it was possible to conclude that although their differences, regions with high and low reputation approach their presence abroad in the same way.