Percorrer por autor "Pizza, Sebastian Andres Botero"
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- Corporate usage of economic diplomacy : a case study of a trade mission between Portugal and ColombiaPublication . Pizza, Sebastian Andres Botero; Reis, Ricardo Ferreira; Cardeal, Nuno César de Jesus GuerraThis dissertation proposes to improve the understanding of one common Export Promotion Program, trade missions. This is a concept that has not been investigated deeply, at least in the developing countries. A review of the recent literature regarding the topic is done, focusing on the effectiveness of this kind of diplomacy politic. But measuring the effectiveness is not an easy task and even if there are some authors that have already done it, there is not a clear process of how companies could undertake for evaluating the real impact of a trade mission. And sometimes other important players, who are the actual organizers of the mission do not have clear guidelines for evaluating the effectiveness of the trade mission. In this case study, through primary and secondary data collection, there is an investigation of the actors that participated in a specific inverse mission between Portugal and Colombia in November 2014. This mission was a small one that included members of seven Colombian companies that decided to visit Portugal with different intentions and objectives. By interviewing the companies and the organizers the results and effectiveness of the mission were measured. The findings suggest that the effectiveness of a trade mission depends on the objectives that each of the participants have for being part of it; the main expectancy would be to do any kind of monetary negotiation but that is not the only way of how the members of the mission measured it as a successful or a not successful one. This thesis could be seen as a first effort studying a specific mission between a Latin American and a European country; this is why, it is expected to be an input for further research on the topics of international diplomacy and trade.