Percorrer por autor "Pinto, Bruno Miguel dos Santos"
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- NAU beer : introduction of a new premium beer in the Portuguese marketPublication . Pinto, Bruno Miguel dos Santos; Lino, Rute Sofia Barbosa XavierEntrepreneurship has been on the agenda, and the younger generations are the ones that are making it relevant. People are becoming versatile and adaptable to the market, and the Youngers are the ones who seem to be best trying to shape the market, and adapting the innovative ideas to the trends. This case is a real story of three young entrepreneurs that, guided by this energy to do and to change, created the NAU beer, a handcraft premium beer that pretends to be on the table, where the wine normally is. In this case, it is presented all the timeline of the product conception, until the first introduction of the batch. The case intends to provide all the information required for the reader to analyze and define the strategic view of the market, and of the product, and from then to conclude what is the best continuation of project by the founders. They have a product ready to be launched in the market, but they need guidance for the next steps, since the capital limitations of the founders. The case has an interesting approach of some concepts that are commonly used in start-up business, as an external analysis, success factors and obstacles, pricing strategy and also an overall view of the potential of the business on the investor’s eyes. Also, after all this important review of several clusters of the business, the ultimate decision of what to do next to the product, taking into account the situation of the founders.