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Percorrer por autor "Peichl, Florian Tobias"

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  • An entire industry on halt : how Travel Perk handled Covid-19 : a case study of a leading travel management company and its strategic implications during the Covid-19 pandemic
    Publication . Peichl, Florian Tobias; Reis, Ricardo Ferreira
    With the outbreak of the novel coronavirus SARS-CoV-2 in 2020, the world economy suffered one of the most severe crises in modern history. The following case study describes a real-world scenario of a travel management company and its strategic development amid the global pandemic. The Spanish start-up Travel Perk, a market-leading business within the industry, was severely affected by the imposed contact restrictions and the temporary disappearance of national and international travel. Facing an unprecedented slump in demand, Travel Perk adopted far-reaching strategic measures to compensate for the negative effects of the crisis and handle the dynamics of an industry under persistent disruption. Subsequent to initial measures to safeguard the operational functioning of the company, the management targeted the enhancement of organizational products and processes to leverage the companies’ competencies and market position after the crisis. The present case study serves as a pedagogical tool to provide students a hands-on experience in the realms of strategic management and business strategy. It emphasizes the importance of the evaluation of a firm’s internal and external environment and the orchestration of respective organizational resources and capabilities to sustain competitive advantage. Students should gain an understanding of the implications of dynamic markets and the resulting necessity of constant adjustments. With an accelerating effect on underlying industry trends, the case should lead to a critical assessment of the genuine impact of the pandemic, which extends to both the short and long-term, as well as to Travel Perk and the corporate travel management industry itself.
    2022-10-21Dissertação de mestrado Acesso aberto Ver mais