Browsing by Author "Parreira, Diogo Miranda Aurora"
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- Network strategy : definition and application of a framework to JADE NetworkPublication . Parreira, Diogo Miranda Aurora; Lino, Rute Sofia Barbosa XavierOrganizational networks are emerging as a key answer to a new social and economic paradigm. To succeed and build competitive advantages, organizational networks need to adapt their strategic planning processes to fit their structural vicissitudes. The problem identified lies in the lack of concrete methodologies addressing strategy in a network context. Thus, this study aims at defining and applying a framework for network strategic planning – based on the case of JADE Network, a horizontal network of Junior Enterprises in Europe. To answer the problem, a consultation was made, including brainstorming and discussion sessions, surveys, benchmarking and interviews with various stakeholders and specialists. Strategy planning and organizational networks were the literature references considered. The outcomes can be organized in three chapters: (1) the identification of JADE Network as an organizational network; (2) the definition of a network strategic planning framework, based on JADE Network; (3) the application of the framework to JADE Network. In the end, the identity of JADE Network was found, the roles of its actors clarified and a common vision established. A set of strategic goals were then defined for the network, affecting Junior Enterprises, National Confederations and JADE – the European Confederation. These goals were translated into indicators and projects. Finally, the organizational strategy for JADE was defined accordingly, to ensure its role as facilitator and coordinator of the network strategy.