Browsing by Author "Meyer, Jan"
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- The business model of long-haul low-cost carriers : an analysis of future viability at the example of Norwegian Air Shuttle ASA and Eurowings GmbHPublication . Meyer, Jan; Lino, Rute Sofia Barbosa XavierOver the last decades, low-cost carriers used to revolutionize short- and medium-haul markets globally. With the viability of their business model being proven through profitable operations, an increasing number of low-cost carriers entered the lucrative long-haul segment more recently. However, there is yet no prevalent view of the business model viability of long-haul low-cost carriers; recent events such as Wow Air’s insolvency raised strong doubts. This thesis aims at examining the future viability of the long-haul low-cost carriers’ business model by conducting an in-depth investigation of Norwegian Air Shuttle ASA’s and Eurowings GmbH’s long-haul business model. Subsequently, an innovated business model is developed. Key findings include that the business model of long-haul low-cost carriers is principally viable. However, the two selected airlines show that operating profitably remains difficult, regardless of the operating model and organizational structure. To ensure future viability, the business model needs to be innovated. In this context, a lean operating model is crucial to the success of long-haul low-cost carriers. Furthermore, new-generation, fuel-efficient narrow-body aircraft such as the Airbus A321 XLR may open up new potentials for profitable long-haul operations.