Percorrer por autor "Mertens, Kyan Vanessa A."
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- Powering ahead : a comprehensive analysis of the chinese EV marketPublication . Mertens, Kyan Vanessa A.; Parada, PedroThe thesis “Powering Ahead: A Comprehensive Analysis of the Chinese EV market” by Kyan Vanessa A. Mertens aims to provide a comprehensive analysis of the current situation of the Chinese EV market. The main objectives of the research are to identify the key factors that have contributed to the industry success, the market trends that have shaped the market, and gain an overview of the outlook for the Chinese EV industry. The data in this report consists of secondary data findings from industry and company reports, complemented by primary data findings derived from expert interviews. These interviews were conducted with industry experts with extensive knowledge and experience in the automotive industry, in China and abroad. Findings reveal that the success of the Chinese EV industry is the result of a long-term vision supported by strategic decision-making and cooperation between various stakeholders across an industry driven by fast-evolving consumer preferences and a highly competitive environment. However, challenges such as overcapacity, intensifying price wars and global expansion challenges highlight the need for a strategic recalibration. The thesis concludes that short-term challenges introduce uncertainty into the expansion prospects of Chinese EV brands, but the long-term outlook remains positive. The key for Chinese companies will be to build consumer trust abroad through brand development, continuous innovation, and strategic adaptation to local regulations and political climates.