Percorrer por autor "Malik, Mahfooz Saleem"
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- A practical approach towards social impact measurement by the example of the tip me UGPublication . Malik, Mahfooz Saleem; Owen, ChrisSocial start-ups often lack the resources and in-depth instruction to approach social impact measurement themselves. The development of a logic model builds the starting point of any methodical impact measurement activity. Therefore, this study investigates how social ventures can develop an organizational logic model towards their intended impact goal. The findings were based on qualitative, exploratory research using semi-structured interviews to build a framework. Secondly, a case study with the social venture tip me is presented to apply the framework. The study developed a framework that builds upon an analysis phase, to assemble required logic model content, and a logic model development phase. The first part of analysis builds upon a holistic understanding of the venture´s business model to ensure a coverage of logic model assumptions. An adapted version of the Business Model Canvas, including the discussion of the venture´s desired outcomes, delivered valuable insights in the case study. The second part is a stakeholder analysis, aiming to cover the identification of actors influencing a venture´s operational model. For this purpose, a rich picture, created by employees of tip me and instructed by the author of this study, is valued as appropriate tool to visualize complexity and gain stakeholder insights. For the logic model development phase, backwards-mapping from a venture´s impact goal allows to find a logical path from long-term outcomes to current activities. Study findings link to past research by indicating that organizations with a focused operational strategy should evaluate if output measurement is rather sensible than outcome measurement for their impact measurement activities.