Percorrer por autor "Maggi, Jessica"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Different shades of green : a comparison between economy and luxury Hotels in guests’ participation in eco-friendly policiesPublication . Maggi, Jessica; Colaço, Vera Maria Portela Herédia Lancastre FreitasThe concept of sustainability in the hospitality industry has started to increase since more and more hotels began to incorporate green activities in their daily operations. Previous research has indicated that consumers have high expectations when paying a certain price for a quality service and, in that way, luxury can be a barrier to participation. The present dissertation analyses how the incorporation of eco-friendly activities in the hotel industry can impact guests’ expectations but also their behaviour when staying at a luxury hotel versus at an economy hotel. Further, this research analyses how incentives in the form of rewards programs increase guests’ participation in hotels’ eco-friendly activities. Results show that luxury is a barrier to participation in hotel’s eco-friendly activities. Also, that the importance guests give to hotel services is a crucial aspect to consider when deciding to establish ecofriendly policies in a more economical hotel. Regarding reward programs, results indicate that these do indeed motivate guests’ willingness to comply with eco-friendly policies. Also, that increases in guests’ habitual and occasional recycling is an important motivational antecedent on the willingness to comply with eco-friendly activities.