Percorrer por autor "Lindt, Melissa"
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- Consumer attitudes towards new underlying concepts in autonomous driving cars : instrumental versus experiential activity potentialsPublication . Lindt, Melissa; Crispim, Nuno Pedro MoraisAutonomous driving is one of four major trends that will substantially shape the future automotive industry. The increasing importance of software-driven products in this sector, may drive technology companies to enter the market of autonomous vehicles. As the vehicle drives itself, drivers will gain additional free time that may be used otherwise. This additional free time is the basis for new in-car activities which will provide the opportunity to spend the commute time meaningfully. This empirical study investigates consumers’ attitudes towards such in-car activities. Therefore, various possibilities were clustered into experiential, such as entertainment or sleeping, and instrumental, such as communication or productivity, in-car activities. Findings indicated a general consumer interest and a higher rating of instrumental activities compared to experiential activities. Furthermore, it was found that with increasing free time the interest in instrumental activities decreases. The study revealed that consumers with a high willingness to adopt new technologies stated a higher receptiveness for instrumental activities. Similarly, persons with a higher willingness of technology adaptation consider purchasing an autonomous driving car from technology companies entering the market. Traditional car brands need to consider changing market structures and consumer needs to defend their position which might be threatened by new market players. Considering the increasing importance of technology experiences within the vehicle, such in-car activities may represent a crucial driver for success and customer satisfaction.