Percorrer por autor "Lakishyk, Siarhei"
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- How can SpeleoHealth : a medical tour operator : launch speleothearpy services provided in the Republic of Belarus in services in Belarusian SpeleoTherapy Center in Soligorsk for international market?Publication . Lakishyk, Siarhei; Pinheiro, Susana Frazão Ferreira FernandesBeing an applied-research project, the purpose of this dissertation is to enable patients with respiratory diseases in non-Russian speaking countries to get an access to a drug-free way of asthma and allergy treatment – speleotherapy, provided by SpeleoHealth. SpeleoHealth is a tour operator in medical tourism registered in Lithuania which offers speleotherapy services in Belarusian Speleotherapy Center. Another purpose of this dissertation is to research potential market for the company – SpeleoHealth – in order to understand how speleotherapy as a service can be better presented for the clients with respiratory diseases. Ultimately, and this is our main finding, two conditions were identified to get the market for SpeleoHealth. The first is to raise potential clients’ awareness in speleotherapy which is now not regarded as a sufficient therapy to treat asthma and other respiratory diseases. Second, it will be shown that SpeleoHealth offers the services in the business area which may be characterized as an area of high business risks. An existence of such risks may negatively influence on the sustainability of the project in a long-term perspective without risks minimization. Finally, we present a strategy plan of SpeleoHealth Company which aims at expanding speleotherapy services information among potential clients, attracting new patients for trial therapy stay in the Center and risk minimization strategy in order to be sustainable.