Browsing by Author "Kreyenkamp, Nicolas Mathias"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- User acceptance of Smart Home products : a business model for a smart home e-commerce ShopPublication . Kreyenkamp, Nicolas Mathias; Lino, Rute Sofia Barbosa XavierThe present dissertation analyzes if new digital products, namely Smart Home products can prevail in the market and in particular to validate a competitive business model in the emerging mass market; Smart Home World is a new e-commerce shop focused on creating transparency in a very young fragmented market by providing simple and transparent product comparisons as well as expert product test reviews and other functionalities. The dissertation is based on literature of prospective as well as actual consumer perceptions of Smart Home products. On the basis of the theoretical findings, hypotheses are conducted which show what would make users accept Smart Home products, concerning their perceived benefits, values and sacrifices as well as to validate the business idea of Smart Home World. The hypotheses are tested by a quantitative survey and statistically evaluated. The primary aim of the conducted analysis is to integrate a business plan in order to help the brand to define its scope of activity, current state and future strategy. By clearly defining its scope of activity it was possible to organize the product portfolio of Smart Home World: energy saving, lightning control and security devices were highlighted as the primary products. The data concerning demand and supply revealed a possible target group, males between 25 and 59 but also the high costs required to establish such a retail shop. The subsequent discussion of the results show theoretical and practical implications as well as limitations as to why consumers accept such a new technological innovation.