Percorrer por autor "Jungeblodt, Oscar Maria"
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- Business adaptive strategies in crisis : the case of Heinrich JungeblodtPublication . Jungeblodt, Oscar Maria; Cardeal, Nuno César de Jesus GuerraIn 2020, the world economy suffered from the economic consequences of a global pandemic of the novel coronavirus SARS-CoV-2. The following case study describes a real-life scenario in which an economic crisis forced a German manufacturer of screws and fasteners to make fundamental strategic adjustments. The family business Heinrich Jungeblodt GmbH & Co.KG was held in the 4th generation and was heavily impacted by far-reaching cost savings and rationalization programs of its customers. The slump in demand for industrial products, rising manufacturing costs and the competitive pressure from Asia acted as a trigger for a strategic re-alignment. To reduce costs and to keep pace with the global competition, the company considered the establishment of an independent trading company.The case study serves as a pedagogical tool for participants to gain an understanding of how to compensate for negative effects in a crisis. It addresses relevant theoretical frameworks and concepts of strategy and organization theory. Additionally, the case offers the opportunity to individually develop appropriate adaptation strategies based on a thorough analysis of both internal and external factors. Finally, the case leads to a reflection on the extent to which production in Europe can be sustained if location factors and cost structures endanger competitiveness with the rest of the world.