Browsing by Author "Jesus, Diogo Onofre Fonseca de"
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- Geography of pledging and application of funds of crowdfunding platforms and the impact on their online notorietyPublication . Jesus, Diogo Onofre Fonseca de; Villarroel Fernández, Juan AndreiOnline crowdfunding is a relatively new way of financing projects and ventures through the internet. This study gives an industry view focusing on the geographic perspective of pledging and application of funds through a model explicating the local and global dimensions. Four possible combinations are then possible: LPLA (Local Pledging/Local Application of funds), LPGA (Local Pledging/Global Application of funds), GPLA (Global Pledging/Local Application of funds) and GPGA (Global Pledging/Global Application of funds). A sample of crowdfunding platforms were analyzed to understand how these characteristics relate with the online notoriety of the platform. The analysis indicates that platforms are experimenting different approaches to the locus of pledging and application of funds and statistical results show that platforms with local characteristics in both pledging and application of funds (LPLA) are outperformed in terms of notoriety by all the remaining combinations.