Percorrer por autor "Ippolito, Davide"
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- A Business Plan for RIDEAT : the ridesharing experience to the next levelPublication . Ippolito, Davide; Lino, Rute Sofia Barbosa XavierThe present study is a Business Plan for the idea “RIDEAT”, which has as the mission to “upgrade the ridesharing experience to the next level, boosting the in-car convenience to every rider/driver” by cross-selling, with Car Vending Machines, in Ride-Hailing cars such as Uber, Bolt, and Kapten services. The idea is firstly asked for validation from both riders’ and drivers’ through various analysis tool, such as Surveys, Interviews, and a Prototype Experiment. With the help of a Market Research, then, the size of the potential market is studied in terms of profitability, growth prospects, number of drivers, and number of riders carried over per service-car per day, lately targeting an achievable portion of the “Serviceable Available Market”. If the intuition turned out to be correct or the idea to have market demand, thanks to the data collected, a Business Model and a Marketing Mix is chosen to create an attractive system to keep the Drivers engaged on one side, and to maximize sales and profits on the other side. Finally, with all the elements in place, Projected Financial Statements in five years, sensitive to the main assumptions, are outlined in order for the project to be evaluated in economic but also social terms, and decided over it is worth to be undertaken or not.