Browsing by Author "Garrido, Margarida V."
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- Motives, frequency and attitudes toward emoji and emoticon usePublication . Prada, Marília; Rodrigues, David L.; Garrido, Margarida V.; Lopes, Diniz; Cavalheiro, Bernardo; Gaspar, RuiElectronic Mediated Communication (EMC) has become highly prevalent in our daily lives. Many of the communication formats used in EMC are text-based (e.g., instant messaging), and users often include visual paralinguistic cues in their messages. In the current study, we examined the usage of two such cues – emoji and emoticons. Specifically, we compared self-reported frequency of use, as well as attitudes (6 bipolar items, e.g., “fun” vs. “boring”) and motives for their usage (9 motives, e.g., “express how I feel to others”). We also examined these indicators according to age and gender. Overall, participants (N = 474, 72.6% women; Mage = 30.71, SD = 12.58) reported using emoji (vs. emoticons) more often, revealed more positive attitudes toward emoji usage, and identified more with motives to use them. Moreover, all the ratings were higher among younger (vs. older) participants. Results also showed that women reported to use emoji (but not emoticons) more often and expressed more positive attitudes toward their usage than men. However, these gender differences were particularly evident for younger participants. No gender differences were found for emoticons usage. These findings add to the emerging body of literature by showing the relevance of considering age and gender, and their interplay, when examining patterns of emoji and emoticons use.
- Parental perceptions and practices regarding sugar intake by school-aged children: a qualitative study with Portuguese parentsPublication . Marília, Prada; Saraiva, Magda; Godinho, Cristina A.; Tourais, Bárbara; Cavalheiro, Bernardo P.; Garrido, Margarida V.Excessive sugar intake is one of the factors contributing to the alarming rates of childhood obesity and overweight in Portugal. Children's preferences and food consumption patterns are largely determined by the foods that are more familiar to them. Parents and caregivers are responsible for shaping children's eating habits since they are the ones who choose the food available in the household. The present study explores parental perceptions about sugar and sugar intake and its consequences on children's health. Moreover, we also examined the practices that parents use to regulate their children's diet, namely, to promote the consumption of desired foods (e.g., vegetables) and limit the intake of undesired food (e.g., sweets), and the perceived barriers and facilitators of sugar intake regulation. To this end, 42 interviews were conducted with parents of school-aged children (ages 6–10 years). A thematic analysis revealed that parents perceive sugar as highly negative (e.g., “evil”, “poison”, “addiction”) and its consumption as harmful (e.g., hyperactivity; overweight). Nonetheless, the view that sugary food consumption is not necessarily problematic was also common. Indeed, most parents considered that sugar intake should be regulated but not forbidden. To control the intake of sugary foods (e.g., sodas, cookies), they reported using strategies such as restriction, explanation, or negotiation. Several barriers to sugar intake regulation were identified (e.g., birthday parties, parents' lack of knowledge), but also a few facilitators (e.g., bringing food from home to school). Our findings may inform the development of interventions or policies to promote healthier eating habits in school-age children.
- A qualitative study about college students' attitudes, knowledge and perceptions regarding sugar intakePublication . Prada, Marília; Godinho, Cristina A.; Garrido, Margarida V.; Rodrigues, David L.; Coelho, Inês; Lopes, DinizExcessive sugar intake has been associated with multiple health conditions (e.g., higher risk for non-communicable diseases). Hence, health organizations have issued guidelines defining the maximum daily intake of free or added sugars. However, data from several countries suggests that these guidelines are rarely met, particularly by young adults. For example, almost half of Portuguese adolescents and young adults exceed the recommended sugar intake. In this work, we aim to further explore college students' attitudes, knowledge, and perceptions about sugar intake, as well as about sugar intake guidelines. A thematic analysis on data from five focus groups (N = 40) indicated that participants reported difficulty in the comprehension of added/free sugars definition and sugar intake recommendations. Overall, attitudes toward sugar were ambivalent. Sugar was simultaneously perceived as pleasurable and needed, but also as addictive and harmful. Although aware of the potential negative health outcomes associated with excessive sugar intake, most participants did not perceive being at risk due to their youth, exercise habits, or type of diet. The few concerns expressed were mostly associated with the negative impact of high sugar intake on body image (e.g., weight gain). The main barriers to reducing sugar intake identified were environmental (e.g., time restrictions, food available at the university). Still, participants could identify several individual strategies to effectively regulate sugar intake. By identifying knowledge gaps and sources of bias related to sugar consumption, our findings are useful to inform future interventions aiming to address the problem of high sugar intake among university students.
- The impact of sugar-related claims on perceived healthfulness, caloric value and expected taste of food productsPublication . Prada, Marília; Saraiva, Magda; Sério, Ana; Coelho, Sofia; Godinho, Cristina A.; Garrido, Margarida V.Food packaging usually includes multiple cues, including claims about nutrients that may modulate how the consumer perceives (and behaves towards) the product. In the current work, we systematically examined how different types of claims about sugar influenced the perception of food product categories (i.e., yogurts, ice creams, cookies, and breakfast cereals). In two experiments (combined n = 406), participants were asked to evaluate the perceived healthfulness, caloric value, and expected taste of products with (vs. without) sugar-related claims. Specifically, the claims were on the sugar content (“0% sugar”, “sugar-free”, “no added sugars”, “low sugar” - Experiment 1) or on the type of sugars or sweeteners of natural origin (“sucrose”, “cane sugar”, “honey” and “stevia” - Experiment 2). Experiment 1 revealed that all products with sugar-related claims were rated as healthier, less caloric, and less tasty than the regular alternatives. Still, products with the “low sugar” claim were perceived as the least healthy, most caloric, and tastiest. In Experiment 2, we observed that products with “stevia” claim were rated as healthier, less caloric, and less tasty than regular products. In both experiments, the frequency of consumption of products with sugar-related claims was positively associated with the general perception of these products, the influence of nutritional information on consumption decisions, attention to sugar intake, and interest in nutrition. Overall, our results show that sugar-related claims may influence consumer's perceptions about food products, but the direction of that influence depends on the type of claim and evaluative dimension.